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2020

Monster Personal Loan

Company Core
Client Irish League of Credit Unions
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Copywriter
Laura Fitzgerald
Art Director
Darragh Julian
Agency Producer
Fiona McGarry
Strategy Director
Jay Reid
Director, Piranha Bar
Richard Chaney
Music
Ivan Fitzpatrick
Sound Design, Raygun
Dean Jones
Senior Client Manager, Zenith
Orlaith Wallace
Client Manager, Zenith
Laura Boscolo Todaro
Account Director
Alan Barnwell
Account Manager
Jenny Dillon
Creative Director
Mike Garner
Executive Creative Director
Liam Wielopolski
Copywriter
Laura Fitzgerald
Art Director
Darragh Julian
Agency Producer
Fiona McGarry
Strategy Director
Jay Reid
Director, Piranha Bar
Richard Chaney
Music
Ivan Fitzpatrick
Sound Design, Raygun
Dean Jones
Senior Client Manager, Zenith
Orlaith Wallace
Client Manager, Zenith
Laura Boscolo Todaro
Account Director
Alan Barnwell
Account Manager
Jenny Dillon
Creative Director
Mike Garner
Executive Creative Director
Liam Wielopolski

The Irish League of Credit Unions has launched a new campaign that focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans.

The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at both a national and local level.

In the TV ad, viewers are introduced to the Credit Union ‘monsters’ named Finn, Brid, and Tiny who would demonstrate the Credit Union’s monster-sized loans.