- ECD
- Rory Hamilton
- Copywriter
- Kris Clarkin
- Photographer
- Alex Telfer
- Retoucher
- Simon Williams
- Copywriter
- Colin Nimick
- Copywriter
- Des Kavanagh
- Art Director
- Laurence O'Byrne
- Designer
- Paul Belford
- Account Director
- Chris Upton
- Client
- Michael Welchert
Mic’s Chilli is an Irish hot chilli sauce. It’s as hot as all the fires of hell. Our story was that Mic had created his chilli to kill leprechauns. The work in this campaign was issued as warning to leprechauns from leprechauns.