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2016

Meteor Christmas

Company Rothco
Client Meteor
  • Commended
    2 Film: TV, Cinema, Web - Film Campaign
Executive Creative Director
Alan Kelly
Art Director
Ciara Rapple
Copywriter
Shane O’Brien
Agency Producer
Jessica Derby
Business Director
Aoife Moore
Account Director
Katie Oslizlok
Production Company
Red Rage
Producer
Garry Moore
Director
D.A.D.D.Y
Director of Photography
Darran Tiernan
Post–Production Company
Windmill Lane
Editor
Windmill Lane
Sound Design
Will Farrall, Mutiny
Marketing Director
Lisa Comerford
Head of Marketing
Fenella Fay
Head of Marketing
Aoife Hall
Digital Marketing Manager
Rachel Delaney
Executive Creative Director
Alan Kelly
Art Director
Ciara Rapple
Copywriter
Shane O’Brien
Agency Producer
Jessica Derby
Business Director
Aoife Moore
Account Director
Katie Oslizlok
Production Company
Red Rage
Producer
Garry Moore
Director
D.A.D.D.Y
Director of Photography
Darran Tiernan
Post–Production Company
Windmill Lane
Editor
Windmill Lane
Sound Design
Will Farrall, Mutiny
Marketing Director
Lisa Comerford
Head of Marketing
Fenella Fay
Head of Marketing
Aoife Hall
Digital Marketing Manager
Rachel Delaney

For Christmas 2014, Meteor introduced Nicholas St Wenceslas, CEO of Christmas LTD. Part wolf of Wall Street, part Miracle on 34th Street, Nicholas was created as an antidote to the glut of gut-wrenchingly sentimental Christmas advertising filling our screens. He seemed to strike a chord. The campaign became Meteor’s most successful ever – far exceeding all brand and commercial objectives.

So for Christmas 2015, we decided to up the anti and bring him back. Now living in tax exile in the Christmas Isles, with a new side-kick and a suntan, Nicholas was still trying to make you pay more for Christmas, while giving you less.

Meanwhile Meteor was unlimiting people’s Christmases with unlimited data offers and prizes. He re-introduced himself interrupting in a 30 second spot, interrupting Meteor’s previous campaign. A 30 second TV spot quickly followed, then a couple of 20 second ads and an avalanche of extra social content.