The Mc Mór from McDonald’s is an Irish gourmet burger loaded with fresh, delicious, gourmet and definitely Irish ingredients. Tasked with concentrating on the ingredients first and foremost in this spot. We wanted to introduce the Irish people to the Mc Mór and its Irishness. In fact, you couldn’t get more Irish to be honest. The narrator can’t help but go slightly off the deep end, in fact he’s getting so excited about the list of amazing ingredients that it seems natural to go to a handcrafted oak burger box, a blarney woollen mills blanket, a stone wall in Connemara and a well known Eurovision star. But suddenly he pulls back. As this as this burger is the real deal and all about the ingredients rather than the gimmicks. It really is the best of Ireland in a bun!! The result. The burger sold out and supply couldn’t meet with demand.