ŠKODA Ireland’s first ever Irish TV ad was directed by Richie Smyth in a large number of locations around the Dublin / Wicklow area. The commercial focuses on the ways in which the ŠKODA models, although not made IN Ireland are perfectly made FOR Ireland.
Unlike many other car commercials, we shot the full ad in Ireland in rural and urban areas. This gives a great backdrop to this ad which looked to highlight how “Irish” ŠKODA’s feel.
