Three are one of Ireland’s biggest music sponsors. Rather than make promises about their commitment to music with a sponsorship ad, they decided to help create music instead. We brought three artists from three different genres together to produce original tracks – proving the connective power of music. The tracks were launched with videos produced to support them. Our target market than used the brand’s unlimited data to listen, watch and share the music.
‘Follow the Sound’ is a collaborative track by Kean Kavanagh, Fehdah, and David Kitt. The music video for ‘Follow the Sound’ was directed by Ian Robertson.
