Three are one of Ireland’s biggest music sponsors. Rather than make promises about their commitment to music with a sponsorship ad, they decided to help create music instead. We brought three artists from three different genres together to produce original tracks – proving the connective power of music. The tracks were launched with music videos produced to support them. Our target market then used the brand’s unlimited data to listen, watch and share the music.
‘Butterflies’ is a collaborative track by Sorcha Richardson, Soulé and Elaine Mai. The music video for ‘Butterflies’ was directed by Ali Kurr.
