Dublin Bus has always been committed to ensuring that their customers get the best value for money on their services. Unfortunately, customers are often not aware of the savings they can make when they use the Leap Card.
So, to educate the people of Dublin on the many ways they can use their Leap Card to save money, we teamed up with Ireland’s greatest saver – goalkeeping legend, Shay Given.
Leap & Save Like Shay, goes behind-the-scenes to show Shay reluctantly signing up to this pun-filled campaign, all thanks to his hapless agent, Marty Kelly.
Despite the seemingly stupidity displayed in this campaign, it was extremely tactically and designed to be educate whilst amusing. Each piece of communication gave the customer a clear and easy to understand way to save with their Leap Card. These Leap lessons weren’t just tag on at the end, they were the heart of each piece of comms.
The integrated campaign launched across Dublin Bus’s social channels, and was supported by OOH, Digital, Cinema and even a few GIVs, I mean GIFs.