Login

Lost your password?

Don't have an account?

Become a member
2020

Leap & Save Like Shay

Company Rothco
Client Dublin Bus
  • Commended
    6 Integrated & Earned - Integrated Campaign
Marketing Manager (Client)
Mary Ryan
Dublin Bus Team
Regina Greham, Claire Corcoran, Kate Furlong OTHER -
Executive Creative Director
Alan Kelly
Creative Director
John McMahon
Concept
Eoin Conlon & Matt Evans
Senior Art Director
Matt Evans
Senior Copywriter
Eoin Conlon
Account Director
Emily Lyons
Senior Account Manager
Aoife O'Shea
Account Executive
Laura Redden
Head of Production
Margaret Levingstone
Executive Producer
Jessica Derby
Agency Producer
Laura Cahill
Strategy
Darius Pasalar
Production Company
Assembly
Producer
Rebecca Bourke
Director
Mike Andrews
DOP
Mott Hupfel
Editor
Tom O'Flaherty
Sound Engineer
Will Farrell
Head of Marketing
Jill Byrne
Social Media Manager
Eadaoin Coyle
Design
Shane O'Riordan & Diogo Dias
Finished Art
Gerard Sexton & Michael Hughes
Technical Director
Michael Keegan
In-house Content Creator
Paul Power
Web Design and Development
Niall Eccles
Marketing Manager (Client)
Mary Ryan
Dublin Bus Team
Regina Greham, Claire Corcoran, Kate Furlong OTHER -
Executive Creative Director
Alan Kelly
Creative Director
John McMahon
Concept
Eoin Conlon & Matt Evans
Senior Art Director
Matt Evans
Senior Copywriter
Eoin Conlon
Account Director
Emily Lyons
Senior Account Manager
Aoife O'Shea
Account Executive
Laura Redden
Head of Production
Margaret Levingstone
Executive Producer
Jessica Derby
Agency Producer
Laura Cahill
Strategy
Darius Pasalar
Production Company
Assembly
Producer
Rebecca Bourke
Director
Mike Andrews
DOP
Mott Hupfel
Editor
Tom O'Flaherty
Sound Engineer
Will Farrell
Head of Marketing
Jill Byrne
Social Media Manager
Eadaoin Coyle
Design
Shane O'Riordan & Diogo Dias
Finished Art
Gerard Sexton & Michael Hughes
Technical Director
Michael Keegan
In-house Content Creator
Paul Power
Web Design and Development
Niall Eccles

Dublin Bus has always been committed to ensuring that their customers get the best value for money on their services. Unfortunately, customers are often not aware of the savings they can make when they use the Leap Card.

So, to educate the people of Dublin on the many ways they can use their Leap Card to save money, we teamed up with Ireland’s greatest saver – goalkeeping legend, Shay Given.

Leap & Save Like Shay, goes behind-the-scenes to show Shay reluctantly signing up to this pun-filled campaign, all thanks to his hapless agent, Marty Kelly.

The integrated campaign launched across Dublin Bus’s social channels and was supported by OOH, Digital, Cinema and even a few GIVs, we mean GIFs.