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2017

Keep Going

Company Publicis Dublin
Client Permanent TSB
  • Commended
    7 Advertising: Craft - Use of Music (Single)
Creative Director
Ger Roe
Copywriter
Peter Dobbyn
Agency Producer
Rachel Murray
Creative Director
Ger Roe
Copywriter
Peter Dobbyn
Agency Producer
Rachel Murray

We needed a piece of music that could carry the emotional arc of the story; from the pain of failure at the outset, to the confidence borne out of perserverance.
A piece that could leave the viewer a little more inspired to approach the next hurdle. This Aqualung track gave us that feeling.