TV stings are usually uninspiring, rarely offering the time or budget to do something special. When Just Eat acquired sponsorship of First Dates, we knew there was an opportunity to do something different. At the time, Just Eat were introducing their own delivery drivers (as opposed to the restaurants’ own delivery service) and we wanted to make this our focus, along with communicating the wide range of food on offer. All of this had to work within the topic of First Dates. Cue our loveable delivery guy dispensing fonts of relationship wisdom, admirably played by Foil of Foil, Arms and Hogg.
