123.ie wanted to push their home insurance product, with nothing of note to say about it other than that it was ‘reliable’. The creative idea ‘houses and unreliable things don’t mix’ allowed us to have fun with these sketch comedy scenarios (we hired acclaimed comedy troupe ‘Diet of Worms’ to do these, who were given lots of rein to ad-lib in session) while a droll VO delivered what might otherwise be a pretty uninspiring sell.
