- Product
- Guinness
- Creative Director
- Dave Buchanan
- Concept
- Paddy Geraghty and Laurence Keogh
- Art Director
- Paddy Geraghty
- Copywriter
- Laurence Keogh
- Photographer
- Dave Campbell
- Account Director
- Sarah Deeny
- Marketing Manager (client)
- Stephen O'Kelly
- Retoucher
- Lee Hickman