- Product
- Heineken Cup Sponsorship
- Creative Director
- Alan Kelly
- Concept
- Stephen Rogers and Alan Kelly
- Art Director
- Stephen Rogers
- Copywriter
- Alan Kelly
- Agency Producer
- Margaret Levingstone
- Production Company
- Rattling Stick
- Producer
- Kate Taylor
- Director
- Steve Cope
- Music
- Benny Goodman
- Account Director
- Grace Looney
- Marketing Manager (client)
- Karl Donnell