During the Tokyo World Cup in 2019, Ireland’s tournament came to a crushing end when they suffered a heavy defeat to the All Blacks in their highly anticipated Semi-Final showdown. Guinness, being Ireland’s most iconic brand and staunch supporter of the rugby team, decided to show its support for the team after the defeat – and irritation at the All Blacks – by suggesting that the nation take a break from the colour black (and therefore Guinness) and have a pint of one of its competitors, Carlsberg.
The post was shared, liked, and retweeted thousands of times, as news articles popped up across the world praising the brave and cheeky approach from Guinness.
