**Defining a brand with a name. A really good name.** It’s a simple offering; coffee and sandwiches in a unique setting; a shipping container on the edge of Bull Island: A coffee to pick up, a walk. Warm paper cups, simple lines, buoys and girls, salt spray, blow-ins, wet dog, foam, low music, drown out the road. Roasted beans and melted cheese, flat white, breezy afternoon. No big deal, but kinda perfect. Nothing like it for miles. The Irish hare smiles. Got my toes wet. City’s behind us. Sanctuary’s out front. We’re #happyout Deliverables: Naming, Identity, Environmental Graphics, Copy Writing, Social Teaser.