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2016

Guinness: Ireland v. France

Company Irish International BBDO
Client Guinness
  • Bronze
    1 Display: Print, Digital & Experience - Online Display
Art Director
Clayton Homer
Copywriter
Dillon Elliott
Creative Director
Dave Buchanan
Account Director
Ben Griffiths
Account Director
Laura Balfour
Account Director
Chris Ferguson
Account Director
Marina Lanaghan
Agency Producer
Sam Morton
Designer
Dingus Hussey
Client
Stephen O'Kelly
Client
Nick Britton
Art Director
Clayton Homer
Copywriter
Dillon Elliott
Creative Director
Dave Buchanan
Account Director
Ben Griffiths
Account Director
Laura Balfour
Account Director
Chris Ferguson
Account Director
Marina Lanaghan
Agency Producer
Sam Morton
Designer
Dingus Hussey
Client
Stephen O'Kelly
Client
Nick Britton

During the 2015 Rugby World Cup, our social team created images within minutes that responded to events on and off the field. These images were shared (often within seconds of the final whistle) via the brand’s social feeds on Facebook and Twitter. This execution reflected the heavy toll of injuries that Ireland’s famous defeat of France exacted on our squad.