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Energia – Cleverness Test

Company Boys and Girls
Client Energia
  • Bronze
    2 Film: TV, Cinema, Web - Film Campaign

There are lots of options when it comes to energy provider. We needed our commercials to stand out, and show people that Energia was the clever choice when it comes to energy. So to prove that clever people choose Energia, we created a surreal testing lab with a maze where humans undertook various tests of cleverness. And who else would such a maze be observed by, but some guinea pig scientists?