- Director
- Robert Payton
- Director of Photography
- Robert Payton
- Director of Photography
- Zubin MIstry
- Producer
- Jack Armstrong
- Agency Producer
- Joanne O Hagan
- Agency Producer
- Paul Ellis
- Creative Director
- Martin Cowman
- Account Director
- Laura Daley
- Account Director
- Yvonne Caplice
- Production Coordinator
- Melissa Lawlor
- Food Stylist
- Sally Dunne
- Post–Production Company
- Windmill Lane
- Post Production Producer
- Alexandra Cullen
- Editor
- Lee Hickey
- Grading
- Matt Branton
- VFX/Flame
- John Kennedy
- Audio
- No. 4
- Sound Engineer
- Mark Henry
- Agency Production
- Brilliant Productions
- Advertising Agency
- Cawley Nea/TBWA
This ‘Easter’ execution is one of a series of Dunnes Stores Simply Better Range food commercials that focuses on ‘food performance’. Making the food the hero is central to the commercials.
Shot in studio on a high-speed Phantom each scene, set and background is constructed in camera around the food. The cinematography is the essential ingredient in not only giving the food its delicious appeal but also enveloping the scenes in a rich atmosphere as well as capturing the magical minutia of performance from the food.
