- Creative Director
- Carol Lambert
- Art Director
- Carol Lambert
- Copywriter
- Peter Dobbyn
- Account Director
- Sinead Ni Ghaora
- Account Manager
- Karen Austin
- Agency Producer
- Rachel Murray
- Sound Studio
- Mutiny
- Sound Engineer
- Will Farrell
- Client
- Stephen Murray
- Client
- Charlotte Tucker
We took the construct of the classic road safety ad and gave it a twist. Using a humorous approach, we warned people of the dangers of family trips in the car and told them to take the train instead.