**Presenting Irish design and craft, but not in a twee, how’s yer leprechaun kind of way.** We created the Design Ireland brand towards the end of 2016. At the core of the new umbrella brand was a determination to show Irish craft in a confident, bold new light. If Irish makers were to compete with the very best international designers we knew that we needed a product-first approach that oozed confidence. As awareness of the Design Ireland brand has grown internationally, we were tasked with creating exhibition spaces to travel to the US and European craft fairs and this years Showcase, a 4 day, strictly trade event in the RDS. We created a cost effective, modular, durable exhibition system easily adapted to a variety of trade-fair spaces. To stand out in the busy environment that you’d expect at trade fairs we celebrated the best of Irish design and Craft with a ‘colourama’ approach. Bright and colourful to grab the attention of perspective buyers yet clean and sophisticated enough to let the products shine. So far the travelling Design Ireland show has won the curation award at NY NOW and an invitation to the prestigious MAISON &OBJET show in Paris. Deliverables: Art Direction, Print and Digital Outputs, Exhibition/Tradeshow design.