Design Island is a mobile app that helps you navigate and discover myriad design delights across Ireland.
Increasing awareness, engagement, understanding and developing new audiences were all central to the broad remit of Irish Design 2015 and were also the central challenges and objectives of this project: to create an engaging experience for both tourists and established audiences: and to increase awareness of Ireland’s rich collection of design and lifestyle offerings to locals and tourists alike.
To meet this challenge the team had to leverage proprietary technologies (IBM Enterprise Software) to create a “custom” solution that effectively integrates with current consumer facing mobile platforms and standards.
Keeping our users up to date with current and upcoming events, conferences and exhibitions, and allowing them to find relevant content based on their location was also a key aspect of the initial briefing.
In celebration of the year of Irish Design (ID2015), this project was a collaborative effort between IBM Studios Dublin and Atelier David Smith. The app engages and informs a broad audience of Ireland’s diverse range of design treasures; from boutique restaurants to historical sites, contemporary chic hotels, events, exhibitions and more. To further embrace the collaborative aspect of Design Island the editorial and content strategy for the app was curated by a diverse group of Irish creatives. Each were invited to curate and submit their most loved locations throughout Ireland. These personal recommendations create a uniquely intimate experience when exploring Design Island.
Design Island not only showcases the Visual Identity of ID2015 designed at Atelier David Smith, but also integrates various skills and expertise of the collaborators from design thinking, branding, editorial direction, UI/UX design, and product development.