Irish Design 2015 (ID 2015) was set up by the Design & Crafts Council of Ireland, on behalf of the Department of Jobs, Enterprise & Innovation, the Department of Foreign Affairs and Trade and Enterprise Ireland.
Its ongoing remit is to increase awareness of the presence and value of design in all aspects of life, and to raise the profile of design, both at home and abroad.
In November of 2015, it was about to bring its landmark travelling exhibition Liminal to Dublin Castle, and asked our help to promote both the exhibition and its broader remit.
We did this by placing perspex box vitrines over ordinary objects all over Dublin with the intention of inciting debate on what constitutes design, and drawing attention to the fact that almost everything in our daily lives has had design input.
The campaign was intended to work as both an outdoor activation in its own right, and once it had been recorded on film, as content for ID2015 to seed out to the wider design and general community through social media.
The campaign was a big success for ID2015. It was also subsequently judged Best Outdoor of the Week by international website Best Ads on TV, beating big spending US campaigns by Miller Lite, Porsche and others.