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2020

Brighter Together

Company Rothco
Client Electric Ireland
  • Commended
    2 Film: TV, Cinema, Web - Web Film (over 60 seconds)
Business Director
Katie Oslizlok
ACCOUNT DIRECTOR
Aoife O'Shea
EXECUTIVE PRODUCER
Jessica Derby
EXECUTIVE CREATIVE DIRECTOR
Jen Speirs
CREATIVE DIRECTOR
Stephen Rogers
Senior Copywriter
James Pash
Project Director
Aedamair Cassidy
Account Manager
Scott Lawless
MARKETING MANAGER (CLIENT)
Electric Ireland
FInished Art
Michael Hughes & Matt Purcell
Strategy Director
Kathy Troy
Senior Strategist
Darius Pasalar
Connections Strategist
Joe Ronan
Head of Marketing
Jill Byrne
Business Affairs Manager
Dominique Mulvaney
Managing Partner
MIriam Hendrick
PRODUCTION
Red Rage Films
DIRECTOR
Tomas Jonsgarden
PRODUCER
Magnus Akerstedt
EXECUTIVE PRODUCER
Paul Holmes
HEAD OF PRODUCTION
Treasa O’Friel
DIRECTOR OF PHOTOGRAPHY
Rasmus Videbeak
EDITOR
Marcus Kryler
POST PRODUCTION
MPC London
EXECUTIVE PRODUCER
Dafydd Upsdell
PRODUCER
Saskia Delius, Sarah Polak
COLOURIST
Jean-Clément Soret
VFX LEAD
Lora Nikolaeva
PHOTOGRAPHER
Alex Sheridan
COMPOSER
Keith Kenniff
SOUND DESIGN
750mph
Business Director
Katie Oslizlok
ACCOUNT DIRECTOR
Aoife O'Shea
EXECUTIVE PRODUCER
Jessica Derby
EXECUTIVE CREATIVE DIRECTOR
Jen Speirs
CREATIVE DIRECTOR
Stephen Rogers
Senior Copywriter
James Pash
Project Director
Aedamair Cassidy
Account Manager
Scott Lawless
MARKETING MANAGER (CLIENT)
Electric Ireland
FInished Art
Michael Hughes & Matt Purcell
Strategy Director
Kathy Troy
Senior Strategist
Darius Pasalar
Connections Strategist
Joe Ronan
Head of Marketing
Jill Byrne
Business Affairs Manager
Dominique Mulvaney
Managing Partner
MIriam Hendrick
PRODUCTION
Red Rage Films
DIRECTOR
Tomas Jonsgarden
PRODUCER
Magnus Akerstedt
EXECUTIVE PRODUCER
Paul Holmes
HEAD OF PRODUCTION
Treasa O’Friel
DIRECTOR OF PHOTOGRAPHY
Rasmus Videbeak
EDITOR
Marcus Kryler
POST PRODUCTION
MPC London
EXECUTIVE PRODUCER
Dafydd Upsdell
PRODUCER
Saskia Delius, Sarah Polak
COLOURIST
Jean-Clément Soret
VFX LEAD
Lora Nikolaeva
PHOTOGRAPHER
Alex Sheridan
COMPOSER
Keith Kenniff
SOUND DESIGN
750mph

To launch Electric Ireland’s new brand platform ‘We’re Brighter Together’, which celebrates the power of Irish people acting collectively for positive change, we enlisted someone who had seen the energy of Ireland all together like no one else, Canadian astronaut Colonel Chris Hadfield. He was the first person to Tweet in Irish from space in 2013, while also sharing images of Ireland lit up at nighttime, which created a moment of national pride and an instant connection with people on the ground. Beyond this, as someone who represents technology at its most inspiring and advocates for sustainability as a responsibility we all share, Colonel Hadfield’s unique perspective and universally respected voice were integral to landing a message that would resonate with people across the country.