This entire film was built around the music. It is the narrative, the location brief,
and the backbone of the visual effects of the film. The music preceded everything in the
crafting of this commercial. We sought a well-known commercial track to drive the narrative of our film – ‘Belief’.
Blur’s ‘Tender’ was chosen. Lyrically, it aligned with our message and it was anthemic enough to be re-imagined musically. As each note was going to light up a window in our film, we needed to simplify the song, but we didn’t want to re-instrument it in an expected way. Instead, we looked at the most simplified forms of musical interpretation – the music box.
The music box not only allowed us to simplify the song, it gave us our visual map for the film in the form of the music box punch card. Every note was represented by a punch hole on a scale from low to high. We then found locations that corresponded to those punch holes so that we could bring the song to life visually. In post, we stitched the locations together to create one shot. Every note, a unique window; every window a home, representing the belief of our client’s customers across Ireland.
