A brand partnership with creativity at its core, Beck’s chose us to help them relaunch Art Labels for the UK market.
Alcohol brands creating limited-edition bottles is nothing new. But the first to do it in a meaningful way, more than 25 years ago, was Beck’s. By turning over its label as a canvas to both renowned and up-and-coming artists such as Gilbert and George, Tracey Emin, Jeff Koons and Damien Hirst, their work was showcased in the process to the millions who drink Beck’s. Given the work we had done with Beck’s in the Irish marketplace, and the success of our work in shining a spotlight on emerging artistic talent, Beck’s UK chose us when they sought to reignite their Art Label legacy in the UK.
We worked with renowned calligrapher and illustrator Seb Lester, to bring our Art Labels vision to life.
The limited-edition 6-pack bottles were unveiled during Blisters at Print Club London, one of the UK’s largest poster shows with over 3,000 illustrators, artists and designers in attendance or, in a nutshell, the target Beck’s consumer. We were involved in the production design and build of the display area for the Beck’s team’s trade customer sell-in event surrounding the Art Label launch.
