Beara Bitters is a new Irish bitters inspired by the Beara Peninsula, a rugged, wild and beautiful peninsula on Ireland’s south-west coast.
As a new bitters jostling for attention on a crowded shelf, Beara Bitters brand needed to strike a balance between heritage, nature and modernity while standing out proudly among other well-established bitters.
The bitters category is dominated by a ‘medicinal/old world’ design approach that tends to be overly ornate and elaborate. Our approach was, therefore, to create a natural-colour driven illustration style with a modern form and symmetry.
The logotype is rooted in local heritage, giving the brand a classic look and feel, with a nod to old-world Ireland.
We commissioned an Irish illustrator to create illustrations for each of the variants – capturing a sense of the bountiful flora associated with the Beara Peninsula. The illustrator’s modern take on botanical illustrations acts as a direct call out for each of the flavour variants, wrapping the brand identity in a floral wonderland. The overall effect creates a balance between history and heritage reflected in the typography and the contemporary illustrations.
To reflect the rugged landscape that inspired Beara Bitters, we used an eye-catching foil on textured paper stock and individually die-cut front labels on the bottles.
