- Executive Creative Director
- Dylan Cotter
- Art Director
- Clayton Homer
- Copywriter
- Dillon Elliot
- Marketing Manager (Client)
- Ken Kerr
- Account Manager
- Lara Walsh
- Agency Producer
- Andrew Counihan
- Production Company
- Red Rage Films
- Director
- Lorna Beug
- Producer
- Paul Holmes
- DOP
- Kip Bogdahn
- Editor
- Jake Walshe
- Post–Production Company
- Screenscene
- Sound Studio
- Mcasso Music
- Sound Design
- Rich Atkinson
- Communications Manager RSA
- Brian Farrell
42% of rear seat passengers killed in the last ten years were not wearing seatbelts. A lot of responsibility belongs to the driver… But research told us that young male drivers often fear ‘social death’ more than actual death. They’re afraid that if they ask someone to belt up, they’ll be laughed out of it. This work challenges that fear head on.
