- Creative Director
- Rory Hamilton
- Art Director
- Mikey Fleming
- Copywriter
- Sam Moorhead
- Account Director
- Kieran O'Donovan
- Planner
- Margaret Gilsenan
- Agency Producer
- Derek Doyle and Sarah Chadwick
- Production Company
- Speers Film
- Director
- Tom Merilion
- Producer
- Johny Speers
- DOP
- Simon Walsh
- Casting
- Pearce McMahon Casting
- Post–Production Company
- Windmill Lane Studios
- Editor
- Lee Hickey, Windmill Lane
- Visual Effects
- Windmill Lane
- Sound Design
- Mutiny Recording Studios
- Sound Engineer
- Mark Richards
- Marketing Manager (Client)
- Eadaoin Keane
Irish people didn’t fully trust the meat in Aldi because they thought it was below par and imported. We had to change their view and inform them that all of Aldi’s meat was actually 100% Irish from Bord Bia approved farms.
Using a self-depreciating style of humour, we achieved this by comparing Aldi’s meat to other 100% Irish things that would be familiar to the audience. In this instance, we played on the people of Irelands’ hatred of causing a fuss.
