- Marketing Manager (Client)
- Eadaoin Keane
- Creative Director
- Rory Hamilton
- Art Director
- Mikey Fleming
- Copywriter
- Sam Moorhead
- Account Director
- Kieran O'Donovan
- Planner
- Margaret Gilsenan
- Agency Producer
- Derek Doyle
- Agency Producer
- Sarah Chadwick
- Production Company
- Speers Film
- Director
- Tom Merilion
- Producer
- Johny Speers
- DOP
- Simon Walsh
- Casting
- Pearce McMahon Casting
- Post–Production Company
- Windmill Lane Studios
- Editor (Windmill)
- Lee Hickey
- Visual Effects
- Windmill Lane
- Sound Studio
- Mutiny Recording Studios
- Sound Engineer
- Mark Richards
- Sound Design
- Mutiny Recording Studios
Irish people weren’t buying meat in Aldi because they assumed it was second-rate and imported. Through this campaign, we found a funny and engaging way of informing them that Aldi’s meat was in fact 100% Irish from Bord Bia approved farms.
We did this by comparing Aldi’s meat to 100% Irish attributes that everybody would recognize – such as the uniquely Irish trait of not being able to take a compliment.
