- Creative Director
- Rory Hamilton
- Art Director
- Mikey Fleming
- Copywriter
- Sam Moorhead
- Account Director
- Kieran O'Donovan
- Planner
- Margaret Gilsenan
- Agency Producer
- Derek Doyle and Sarah Chadwick
- Production Company
- Speers Film
- Director
- Tom Merilion
- Producer
- Johny Speers
- DOP
- Simon Walsh
- Casting
- Pearce McMahon Casting
- Post–Production Company
- Windmill Lane Studios
- Editor (Windmill)
- Lee Hickey
- Visual Effects
- Windmill Lane
- Sound Engineer
- Mark Richards
- Sound Design
- Mutiny Recording Studios
- Marketing Manager (Client)
- Eadaoin Keane
People in Ireland weren’t buying meat in Aldi, as they presumed it was imported and of lesser quality than the meat in Irish supermarkets. Our job was to inform them that this wasn’t true, and that all of Aldi’s fresh meat was 100% Irish from Bord Bia approved farms.
We did this by comparing it to traits and idiosyncrasies that were uniquely and 100% Irish. In this ad, we used the intrinsically Irish habit of not wanting to be the last one to hang up the phone.
