- Marketing Manager (Client)
- Eadaoin Keane
- Creative Director
- Rory Hamilton
- Art Director
- Mikey Fleming
- Copywriter
- Sam Moorhead
- Account Director
- Kieran O'Donovan
- Planner
- Margaret Gilsenan
- Agency Producer
- Derek Doyle
- Agency Producer
- Sarah Chadwick
- Production Company
- Speers Film
- Director
- Tom Merilion
- Producer
- Johny Speers
- DOP
- Simon Walsh
- Casting
- Pearce McMahon Casting
- Post–Production Company
- Windmill Lane Studios
- Editor (Windmill)
- Lee Hickey
- Visual Effects
- Windmill Lane
- Sound Studio
- Mutiny Recording Studios
- Sound Engineer
- Mark Richards
- Sound Design
- Mutiny Recording Studios
Irish people weren’t buying meat in Aldi because they assumed it was substandard and imported. In this campaign, we found an engaging way to change their perspective on foreign supermarkets; informing them that Aldi’s meat was in fact 100% Irish from Bord Bia approved farms.
We did this by comparing Aldi’s meat to 100% Irish attributes that everybody would recognize – such as the inability to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss.
