For An Post’s campaign ‘The Journey of Things’, we created a fantasy reality, combining real world live-action with 3D to breathe life into parcels, re-imagining them as a host of funny, endearing animated characters.
We put a lot of work into getting the character’s expressions just right, taking care to develop their distinctive personalities, especially Whoosh’s, our mop-headed tinselly hero. By giving each ‘parcel’ emotions, deliveries became stories instead of cold transactions across an unfeeling network, positioning An Post as a service that cares.
