- Director
- Zak Emerson
- Producer
- Michael Duffy
- Production Company
- Butter
- Post–Production Company
- Windmill Lane
- Client
- Aldi
- Creative Director
- John Kilkenny
- Art Director
- Mikey Flemming
- Copywriter
- Sam Moorehead
- Other, Business Director
- Sarah Sherry
- Other, Account Manager
- Sorcha Brady
- Agency Producer
- Paul Ellis
Rugby legend Paul O’Connell lends a hand in this charming new spot for Aldi’s Play Rugby campaign. Directed by Zak Emerson for Boys and Girls, the spot highlights our young hero’s enthusiasm for the game, based around Paul O’Connell’s rousing changing room pep-talk. The stuff of legend.