To make this campaign work, we needed to create an entire look and feel for this fictitious brand – from its website and literature to its physical stores and even staff uniforms. Our aim was to create something that appeared modern and premium, with just a touch of ‘other-worldliness’ to hint at the fact that this brand and stores are not real.
Using retail, art and architectural references from around the world, we worked with a production team to develop a unique look that would really pop on screen, while also reflecting all the bland, corporate qualities that we wanted the Air Stores to represent.
