Bank of Ireland – The Journey
The journey to becoming a home owner can be a fraught one, pock-marked with highs and lows along the way. However as with most journeys, it’s also very exciting, with a thoroughly rewarding final destination awaiting.
The thing is, at some points in the journey you need a little extra belief – that the decisions you are making are the right ones, and that by keeping going you’ll get to where you want to be.
We created a suite of ads that mirror the reality of the journey for many customers at separate stages of the process – pre-purchase, mid-purchase & post-purchase.
We wanted to show that the effort the purchaser goes to is matched by Bank of Ireland’s endeavours – we share a common aim; if you’re working hard to get your new home, we are too.