The Choice

In the age of influencers, social pressure and ‘group think’, we created a heart-warming campaign for Nissan that inspires young people to be true to themselves as part of its campaign to launch the new Nissan Juke. A celebration of individuality, the ad delivers a powerful message about trusting your instincts and not being the same as everyone else, reflecting the personality of both the Nissan Juke and those who buy the car.