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This ad ran during build-up of pre-booking of new cars for January 2020, it’s a time when radio ad breaks are packed with car ads that are full of shouty info on car features and discount offers. These ads all sound the same and become wallpaper. As the new Nissan Juke is a car for individuals we knew that we didn’t want to be just like every other car ad. Instead we let the power of the lyrics of ‘little boxes’ and our tagline to create an ad that set up apart from the competition.