Demonware connects people to play online. Based in Dublin, Vancouver, and Shanghai, they design, develop and host online services for some of the most popular game franchises in the world. A wholly-owned subsidiary of Activision Blizzard, the studio retains its own unique culture and internal structure.

The challenge in updating the Demonware logo was to deliver meaningful change while maintaining a connection to the existing mark, which had been in place since almost the beginning of Demonware’s journey.

The Demonware wordmark and symbol combination is an element that has resonance — and we evolved this in a way that was truly novel while maintaining the connection to what went before. Our development and evolution of the core Demonware word mark and symbol connect with a forward-looking approach; rooted in the practical, living identity that we created. A sense of robustness and reliability is expressed in the rendition of this core wordmark. A compressed / abbreviated ‘dw’ monogram was created for use on social media.