Archives
As Irish As “Compliments”
Irish people weren’t buying meat in Aldi because they assumed it was second-rate and imported. Through this campaign, we found a funny and engaging way of informing them that Aldi’s meat was in fact 100% Irish from Bord Bia approved farms.
We did this by comparing Aldi’s meat to 100% Irish attributes that everybody would recognize – such as the uniquely Irish trait of not being able to take a compliment.
