Over 50 million people suffer from Tinnitus. There is no cure. We wanted to bring hope to people who suffer from Tinnitus during Tinnitus awareness week. Under the Times ‘Know your Times’ campaign the Times launched its own Radio station “Radio Tinnitus’ to bring ground-breaking interactive audio treatments to Tinnitus sufferers around the world.
Radio Tinnitus is a digital radio station that helped Tinnitus sufferers through audio therapy. Tinnitus sufferers could listen to our radio station, find a match to their particular tinnitus sound and then use that sound to help their brain to switch focus from the noise in their head to the noise on the radio. Once they had done this they could turn down/off the internal noise.
We use the medium of Radio as a health device and have helped 23,000 sufferers so far.