Dangerous Ideas

A three-dimensional motion graphics piece created for the new Guns or Knives website. Born of our company mantra which asks you to ‘Choose Your Weapons’, the concept of ‘Dangerous Ideas’ is fully realised when the light bulb motif shorts out revealing our knuckleduster logo.

The neon sign was created in Cinema 4D, VRay and After Effects. The sound design gives the piece a sense of place with a dark and atmospheric feel.