VHI – Beyond Insurance

We have brought all ourr best tricks from the Vhi handbook to bare on this exquisitely detailed campaign.

The aim was to emphasise that Vhi Healthcare provide a myriad services ‘Beyond’ what’s expected from a health insurance company. So the audience it swept beyond the know services, through a series of miniature dioramas representing some of the lesser known proof points. Along the way, real world medical staff interact with their own miniature avatars and patients, bringing a wonderful charm and warmth to the campaign.