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Dublin Bus has always been committed to ensuring that their customers get the best value for money on their services. Unfortunately, customers are often not aware of the savings they can make when they use the Leap Card.

So, to educate the people of Dublin on the many ways they can use their Leap Card to save money, we teamed up with Ireland’s greatest saver – goalkeeping legend, Shay Given.

Leap & Save Like Shay, goes behind-the-scenes to show Shay reluctantly signing up to this pun-filled campaign, all thanks to his hapless agent, Marty Kelly.

The integrated campaign launched across Dublin Bus’s social channels and was supported by OOH, Digital, Cinema and even a few GIVs, we mean GIFs.