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Advertising Jury 2

2022 ICAD Awards

Roisin Keown — The Brill Building

Jury Chairperson

Roisin Keown is one of Ireland’s most awarded advertising creatives and one of the few females to have become a Head of Creative at a large agency. In 2019 she founded her own creative-led creative agency The Brill Building, where she serves as CEO and Executive Creative Director, now recognized as Ireland’s most

awarded new creative agency, winning Gold at ICADS, EFFIES, AIMS, PRII and Grand Prix at APMC and IMC for the The Shop That Nearly Wasn’t, the first shop 100% stocked and staffed by cancer survivors.

While at DDFH&B, Roisin won every major national award and achieved millions in sales for the clients she worked on. This included creating the Pure Love platform for Irish brand WaterWipes, and the famous ‘Buy the island for Ireland’ work for National Lottery Euromillions – still the most successful National Lottery campaign ever made.

Roisin has co-directed and produced for The Brill Building in-house productions on campaigns for Breakthrough Cancer Research, Marie Keating Foundation and Riskeye. Screenwriter of the recently released ‘The News’, the short film about lung cancer for the Marie Keating Foundation she also serves as Creative Producer of The Paddy Irishman Project, the fine art photography and videography project about Irish identity.

Nick Doring — Publicis Dublin


Nick Doring hails from the sunny shores of Sydney, Australia and has joined Publicis as a Senior Art Director. He is an awarded multi-disciplinary commercial creative with 17 years’ experience in branding, advertising, and illustration. His work has been recognised at awards shows internationally.


Nick has run his own agency and worked with start-ups to build their own businesses and understands the importance of arresting creative that is also effective. Previously, he worked at Wunderman Thompson Australia as a senior creative on clients like Johnson & Johnson, Bayer and HSBC and was creative lead on Kellogg’s, Treasury Wine Estates Global, Subway APAC and Bravecto APAC.

He also cooks a mean Bolognese.

Laura Rice — In the Company of Huskies


Laura is an Upstarts Mentor, she is a member of Concepts & Cailíní (a female creative collective) and she is a 2021 Female Future Fund recipient. In 2015 she was prized with representing Ireland in Cannes at the Young Lions awards. Since then she’s lived up to her potential working with national and international brands including Allianz, Smurfit Kappa and Ryanair.

Sam Caren — The Public House


Sam’s English degree finally feels validated in being asked to write this bio. I am Sam’s irrational distaste for the third person.

The first thing Sam won in this industry was a job. A poster design for the ICAD Portfolio Lab earned him a two week internship at Ogilvy that has since, inexplicably, mutated into a ten year advertising career. I am Sam’s utter sense of disbelief.

Over the years Rothco, and more recently The Public House, have helped him craft above-the-line, below-the-line, and blur-the-line campaigns for acronyms as disparate as AIB, FBD, DAA, ESB, GNI, INM, and some others he can’t remember RN. He claims that his work has gone viral for Heineken, beaten the All Blacks with Aer Lingus, launched Paul Mescal’s career with Denny, won two Olympic gold medals with FBD, and cured stuttering in children with Warner Music. I am Sam’s rampant self-delusion.

Sam has been told he has won awards at The One Show, D&AD, Eurobest, The Caples, and Cannes Lions where he picked up a Grand Prix with his team for his work on Saylists, but he’s never been in the same room as any of them let alone picked any up. I am Sam’s eternal saltiness.

Martin Corcoran — BBDO Dublin


Martin is an award-winning copywriter with almost 10 years agency experience. A former ICAD Upstart and DIT graduate, Martin began his advertising career at the likes of Rothco and Epsilon before settling down with TBWA\Dublin. His work for SuperValu has led to a few viral hits, garnering praise on multiple occasions from The Drum, Adweek, and Marketing Week. Other creative projects to pick awards recently include his work for Samaritans Dublin and SEAI.